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Samsungs rebranded Cybershot phones driving handset sales
Written by googirama   
Friday, 20 October 2006
 

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It's finally happening - Worldwide mobile handset shipments are slated to reach a billion units this year with Q3 results totalling almost 255 million - a  7.9 percent increase from last quarter and almost 21 percent higher than a year ago. As expected, China and India represent much of this growth but all is not lost in Europe or the highly developed North American markets either. As early holiday season shopping gets underway, incentive pricing for normal upgraders and premium devices for trend setters continue to drive demand. Samsung pairing with Sony for rebranded Cybershot phones seems to be playing well for both parties.

IDC's  report highlighted the following vendors:

Nokia. samsung rebranded cybershot phones competing directly with Sony's lineThe Finnish powerhouse once again exceeded expectations and set a new industry record by shipping 88.5 million units in the third quarter, surpassing their previous record by 4.8 million units. Double-digit sequential growth was evident in Europe, Asia/Pacific, and North America, with China being a key driver. The growth in China and Asia/Pacific underscores Nokia's emphasis on remaining the top seller in emerging markets. News usually surrounds Nokia's announcements of high-end devices, but the record number of shipments shows that Nokia continues to produce mass shipments of low-end devices equipped to suit the needs of those in emerging markets.

Motorola. Expectations were set high for Motorola in the third quarter, and while some expectations were not met, it should not be overlooked that this was another record-setting quarter . The company continues to excel in 2006 with its sixth straight quarter of growth near 40% or better. Motorola also offered more news on the expansion of the RAZR family, with the launch of the new KRZR and announcements of the RAZR MAXX and the RIZR to follow soon. Continued success from the Q was also a driver of shipments for Motorola in the converged mobile device space.

Samsung. Having spent the first half of the year approaching thirty million units shipped in a quarter, Samsung reached that milestone in 3Q06 and maintained a ten million units lead over the number four vendor, Sony Ericsson. The release of its 'Ultra-Edition' line, a series of slim and stylish devices, in Europe, along with shipment recovery in North America helped drive Samsung's performance in the quarter. Sony Ericsson. Celebrating its five year anniversary, the 50/50 venture reached a record shipment volume during the quarter. Having moved past LG Electronics for the number four position worldwide in 2Q06, the company extended its lead by more than three million units. In addition, the success of its mid- and high-priced devices, including its Cybershot-branded phones, helped lift ASPs higher than the previous quarter.

 Via IDC

   
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