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Handango releases mobile content statistics for 2005
Written by googirama   
Saturday, 18 February 2006
 

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Handango a leading mobile content provider released a series of reports for mobile content in 2005. Broken down by operating systems such as Symbian and Windows mobile, the report also mentions most profitable units and popular search terms.

Highlights from Handango's report include: 

  • New Phones Adding Content
    Only four of the top ten devices adding content in 2004 -- the Palm Treo 600/650, O2 XDA, Sony Ericsson P900/P910 and Palm Tungsten T Series -- made this year's top ten list. The shift highlights the dynamic nature of the market as well as the strength of new devices. New smart devices making the list this year include the Motorola RAZR V3, the BlackBerry 7100 Series and the BlackBerry 7250/7290. The latter were the first BlackBerry smartphones to ever make the top ten list.
  • Palm OS
    While the Palm OS platform boasted more than 2,125 new applications in 2005, this number was down 89 percent year over year. Regarding average selling prices by category, Medical had the highest ASP of all categories at $59.09. Development Tools ranked second at $44.31. For sales by category, the Productivity category generated 21 percent of sales. Combined with Utilities and Business & Professional, the three categories accounted for 47 percent of total sales.
  • Windows Mobile Smartphone
    Unlike other platforms, overall ASP for Windows Mobile Smartphone content declined, dropping from $15.06 in 2004 to $13.59 in 2005. Specific categories bucked this trend, however; Hobbies made a strong showing at $28.70, while Business & Professional and Productivity increased year over year to $22.87 and $18.39, respectively

The mobile content report can also be downloaded in PDF format.

   
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