The global market for cell phone premium content, including music, gaming and video, is expected to expand to more than $43 billion by 2010, rising at a compound annual growth rate of 42.5 percent from $5.2 billion in 2004, according to iSuppli Corp.

Mobile music to lead the way:

Mobile music, led by ringtones and ringtunes, represents the largest and fastest-moving premium-content segment in the wireless world, according to Kirstein. The market in 2005 grew rapidly over the $3.8 billion revenue mark achieved in 2004, as the industry made a major transition from traditional polyphonic ringtones to ringtunes.

Mobile Video becomes dominant factor as market matures:

Mobile video offers perhaps the most significant long-term opportunity in the mobile-content market, Kirstein added. However, the market for mobile video is still at the nascent stage, even in Asia.

Mobile TV still hindered by present phone technology:

However, mobile TV will depend entirely on new phone deployments. Even with reasonably strong adoption of mobile-TV technology and subscribers, the installed base of TV-capable phones will only represent 12 percent of the total by 2010.

Source:  Tekrati Research and iSuppli

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