A new sutdy by the Center for for Marketing Research at UMASS looks at the time needed to build and maintain a successful blog. Dr. Nora Barnes compiled data from 74 established  bloggers and came up with some interesting results. No surprise here, but a successful blog takes time - much more than the daily average of one hour reported by over 65% of responders.

The study did find that one of the "truths of blogging" is that blogging takes time and commitment. However, one part of the study suggests that blogging takes hardly any time at all. 65% of responders said the amount of time they spend each day on their blog is less than an hour a day.

If you dig deeper in the study another question asks what is the biggest downside of blogging. Guess what the biggest downside of blogging is? Answer: "It takes a lot of time."

For a more detailed discussion on the study as well as more graphs and commentary please see Bloggers Blog. A copy of the report can be downloaded here.

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