Andy Warhol, the icon of pop culture make headlines in 1968 (that continue even today) about everyone enjoying fifteen minutes of fame. Inspired by that,  the 15 x 15 project by the Hull School of Art in London England invites videobloggers from around the world to contribute cellphone created clips for inclusion and eventual electronic distribution. It's a great opportunity to partake in a new media project with real artistic roots.

 Participants can contribute to the piece using a standard mobile camera phone that can capture video, and can send video clips directly from their camera phone using MMS (Multimedia Message Service), via email or upload from your personal computer to the online database www.15x15.org or email me[at]15x15.org
The clips should be the standard video setting for a cameraphone, 176 x 144 and can be longer than 15 seconds but will be reduced to that length, participants can send as many clips as they wish. The clips can be portraits, experiential, vignettes, experimental, anything within reason, from the banal to the downright bizarre!

The viewable artwork is an interface consisting of 15 individual rectangular screens, each individual screen displays a random video clip stored within the database for a 15 second duration: 15x15. In the 21st century art is being fundamentally realigned for anyone and everyone. 15x15 is a homage to Warhol, a realisation of the artistic utilisation of new media technology and the democratisation of art in the age of digital production.

A quick visit to the project site shows a simple but effective flash entry page arranged in a 15 unit (5 x 3) rectangle.  Each frame contains embedded video with no discernable connection or theme between them. I wonder which ones people will be drawn more to - by personal interest or just whatever catches their eye. I saw a racecar in the top left frame but kept getting drawn to a camera facing outwards towards the bottom. I guess by instinct people gravitate towards cameras waiting for them to  "click." 

Via  Networked_Performance

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