The 2006 O2 Wireless Music Festival being held NOW in London's Hyde Park features an amazing lineup including Belle and Sebastian, Massive Attack, Depeche Mode and Goldfrapp to name just a few but more than music it's a citizen media extravaganza. O2 has partnered with Mobile Image Group (MIG) to bring phone based interactive billboards, video blogging and backstage reporting for attendees.

TechDigest Reports: " The sponsor O2 is keen to see that as much of its latest mobile technology is showboated around and that subscribing festival-goers are not distracted from firing off text and multimedia messages."

Ok, but how exactly will that happen and how will we separate the texters from the photo bloggers in the crowd?

Phone Content has the answer with a full lineup of interactive mobile media services available to festival goers. As said earlier, MIG has worked overtime to ensure that no one with a phone is left out and all user generated content has the potential to be included among the festival highlights. A short list follows:

Honestly, I might actually forget about the music with all this excitement! Festivals are a GREAT way to highlight cutting edge mobile technology and its community based interactive potential. After all, you do have a captive audience with a vested interest in what's around them. Although the interactive billboards would probably capture the most attention especially if users can move or edit the content, there's just something smooth about the bluebooth scanning and although many of us are used to SMS providing up to the minute reports for traffic and weather to do so in the festival allows for minute control of ones schedule and group dynamic. I fully expect to see these services rolled out in a more commercial format as time moves forward.

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