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Helio and Mobispine, making moblogging accessible and cheaper says MIT
Written by googirama   
Thursday, 11 May 2006
 

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Helio charges ahead with MySpace and Facebook access on it's trendy new phones, Mobispine allows MMS and SMS like posting with mimimal costs while new products are solving J2ME limitations which hinder the "killer" phone app. Yes, says MIT Technology Review - it's a great time to be a mobile blogger. As more people obtain multimedia capable phones, it's only natural to edit and upload digital information directly from them, bypassing the computer and phone lines in the process.

Multimedia Capable phones a neccessary factor:

Mobile blogging (also called "mo-blogging" or "mblogging,") isn't completely new. For years, bloggers on the go without laptops have been able to use tools like Rabble from Intercasting, FoneBlog from NewBay Software, and Google's Blogger Mobile. These applications are typically available to consumers through their wireless carriers.

SK telecom releases Helio handsets in the USBut they're primitive services, and not generating much revenue, says Lewis Ward, a wireless communications analyst at International Data Corporation (IDC). Ward thinks Helio may give a boost to that activity. "Mo-blogging's been around now for a couple of years," he says, "but what [Helio] gets at is the community element of the Internet merging with the very communications-oriented, personalized strengths of mobile devices."

SK Telecom and Helio opens up access to millions:

"Helio represents the latest MVNO (Mobile Virtual Network Operator): a company that resells service from a current wireless provider, in this case Sprint. A partnership between the Internet service provider Earthlink and South Korea's SK Telecom, Helio offers a variety of services, including the ability to blog photos and text to the wildly popular social network MySpace. As Ward points out, Helio is also notable because its service requires expensive phones, costing between $250 and $275, whereas current MVNOs tend to be focused on low-end markets."

mobispine logo

Mobispine helps reduce MMS/SMS charges:

"But Sweden's Mobispine does. It lets users post blog entries without using SMS or MMS (although phones must have a data service, which does have a cost). Mobispine's new blog tool is an extension of its free instant-messaging application, released last year to let callers use instant messaging without paying SMS fees.Mobispine's cofounder and head of sales, Joakim Hilj, says the company added mo-blogging because users wanted the service. "It's starting to be really cool," he says. Mobispine hosts the blogs and sells advertising around it, which provides revenue for the company."

Traditional J2ME challenges remain:

"In the phone, Java is not as compatible as it is on the PC," says Joacim Boivie, CEO of Stockholm-based Mobispine. Mobispine is now available for 57 different mobile phones, and next week will add the RIM BlackBerry to its list."

Source: MIT Technology Review 

   
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