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Microsoft's bid for Yahoo yesterday took a lot of people by surprise and while of the obvious questions revolve on how this would affect Google dominant position in online marketing, or whether overall competition would increase or decrease, some are seeing this as a win for mobile device users everywhere. As far as the question on competition goes, I think Louise Story in the NYTimes is correct in stating that some consolidation of the online marketing industry needs to happen.
Similarly, NewTeeVee breaks down each companies strengths and weaknesses in the video arena and points to several areas where existing apps bundled with a larger user base and marketing muscle could produce some breakthroughs like an enhanced video widget for Facebook or increased streaming and download video services for XBox Live Marketplace and so on.  However, PC Mags Sascha Segan sees this as a win for mobile users . For example, can you imagine a tighly GoMobile app in upcoming MS Smartphones, or push mail capability for existing Yaoo Mail users? If that sounds exciting, how about a merging of AIM and Messenger as a way to challenge the existing Google/Aim partnership or allowing for easier photo blogging Via Windows Live Spaces which many agree is slicker and more intuitive than the existing Yahoo 360 services.
Segan concludes his article by seeing the potential for seemless multimedia integration and user experience that has eluded competitors such as Apple and Blackberry for the simple reason that no one company is large enough to excel in all the areas. Sure the iPhone has a gorgeous interface but where is the userbase? Similarly, Blackberry dominates in the push mail arena but not so much in richer media content. Yahoo's excellence in online software and communities coupled with Microsoft's marketing muscle and huge userbase could just make all the difference. Source: Solsie and Chip.com |
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