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MySpace expansion seeks mobile friendly cultures and untapped markets |
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Written by googirama
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Wednesday, 21 June 2006 |
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MySpace, Rupert Murdochs NewsCorp's favorite baby is seeking to expand internationally into eleven new markets. Bouyed by the success of it's British venture, mobile friendly Europe and the large untapped Chinese market appear good growth areas for the social networking juggernaut. Not surprisingly, mobile services and music are driving its latest push.
Mediabistro quoted a variety magazine article on this MySpace spawning saying:
The number of international users of MySpace is not known, but at least in the U.K., many British users are on MySpace.com, the American version. All the new sites would be presented in local languages.
For MySpace, Europe presents an attractive territory not only because of new subscribers -- company already has more than 85 million of those in the U.S. -- but also because it could accelerate development with mobile platforms, which are more popular in Europe.
But Murdoch could also face challenges in trying to expand MySpace overseas. Culture of blogging and personalized Web pages have lagged in Europe relative to the U.S.
This seems to be a good move. With Europeans leading in social networking adaptation, their comfort with texting and high speed 3G networks coming online at a fast pace in China these markets seem perfect for the MySpace business model even though barriers remain with mobile multimedia services in Europe and beyond. Let's hope they can get some good parental controls in place before all this happens.
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