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MTV's new "Starzine" online magazine, which allows users to blog from
their mobile phones, is being powered by Mobrio, the London based
mobile web services company, and digital advertising agency glue.
The two firms have teamed up to deliver integrated blogging and
moblogging solutions to major brand owners, such as MTV Starzine.
“We believe that blogging and moblogging offer great potential,
allowing brand owners to engage more directly in nurturing interactive
communities,” comments Mark Cridge, Managing Director at glue. “We have
teamed up with Mobrio because they are a leading light in the
development of moblogging and white label blogging services. We believe
there are some very exciting possibilities ahead and feedback from our
clients has been extremely positive.” Julian Swallow, Mobrio’s CEO
said: “We believe that blogging is becoming an increasingly important
element in brand building and by working with glue, we can help their
clients ensure that they are forefront of these developments.” Mobrio's
openZpace blogging solution is a white-label platform.
Mobrio has also recently launched moJave a moblogging tool for Java
enabled mobile phones.
Source: NetImperative |
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